FIFA World Cup 2026™
Multiview Smart Trigger — concept demo. Enter the access password to continue.
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Created by Media Futures Group
YouTube TV
FIFA World Cup 2026™ Beta Created by
Real-Time Ad Trigger System

Watch every moment.
Miss nothing.

During the group stage, multiple matches run concurrently across FOX and FS1. When major events happen in close proximity across different games, we intercept fans on competing platforms — and drive them to YouTube TV's Multiview feature.

How it works
📡
Genius Sports Feed
Real-time event data from every concurrent group stage match — goals, red cards, shots, injuries, and more.
Data partner: Genius Sports
Proximity Engine
Detects when 2+ major events occur within a short window across different games — the "you're missing something" moment.
🎯
Ad Trigger
Fires a dynamic creative built around the specific events — contextual, real-time, impossible to ignore.
📺
CTV · Instagram
Served as a homescreen hero on Roku, Amazon Fire, Apple TV — or as a native ad on Instagram. Direct CTA to Multiview.
When Games Overlap: WC 2026 Schedule
FIFA rules require that final group stage games within a group kick off simultaneously — preventing match-fixing. This creates predictable, high-stakes windows of concurrent action and peak relevance for the Multiview trigger.
Phase Days Games How they're played
Group Stage Finale
June 24–27, 2026
4 Days
24
Games
Played in pairs. 3 separate "double-header" time slots per day — both games in the same group kick off at exactly the same time, across 3 groups per day.
Round of 32
June 28 – July 3, 2026
5 Days
16
Games
Most days have 3 games, with 2 often kicking off at the same time. Staggered brackets create natural viewing overlap windows.
Round of 16
July 4–7, 2026
4 Days
8
Games
2 games per day. The end of the first game often bleeds into the second — extra time and penalties create a direct overlap window.
TOTAL
13 Days
48
Games
48 games across 13 days with meaningful simultaneous-game windows — the core opportunity for the Multiview trigger system.
Group Stage Finale — Day by Day
June 24
Groups A, B, C
3 simultaneous pairs · 6 games total
3 trigger windows
June 25
Groups D, E, F
3 simultaneous pairs · 6 games total
3 trigger windows
June 26
Groups G, H, I
3 simultaneous pairs · 6 games total
3 trigger windows
June 27
Groups J, K, L
3 simultaneous pairs · 6 games total
3 trigger windows
When Concurrent Games Changed Everything
Six moments from the last five World Cups where fans watching one game suddenly realized the other simultaneous game had just rewritten history in real time.
"The Miracle of Doha"
2022 QatarGroup E
Japan vs Spain2–1
Germany vs Costa Rica4–2
Japan trailed Spain 0–1 at half. Doan (48') and Tanaka (51') flipped it. Simultaneously, Costa Rica took a 2–1 lead over Germany — for 15 unreal minutes, both Spain and Germany were being eliminated at the same time. Germany recovered to win 4–2 but it didn't matter. Japan topped the group and Germany exited for the second straight Cup.
Suárez Watches Uruguay Eliminated
2022 QatarGroup H
Uruguay vs Ghana2–0
South Korea vs Portugal2–1
Uruguay won their game comfortably — and still went home. Hwang Hee-chan's 91st-minute goal for South Korea created a perfect four-way deadlock resolved only by total goals scored. South Korea advanced; Uruguay did not. Cameras caught Luis Suárez in tears on the bench, watching the other game's final minutes on his phone.
Advanced on Yellow Cards Alone
2018 RussiaGroup H
Japan vs Poland0–1
Senegal vs Colombia0–1
Japan were intentionally losing — and did it on purpose. Knowing Colombia was beating Senegal in the other stadium, Japan spent the final 10 minutes passing sideways to protect their fair play advantage (4 yellow cards vs Senegal's 6). For the first time in World Cup history, a team advanced — and a team was eliminated — purely on accumulated yellow cards.
Defending Champions Collapse
2018 RussiaGroup F
Germany vs South Korea0–2
Sweden vs Mexico3–0
Mexican fans watching Sweden dismantle their team erupted in celebration when Son Heung-min sprinted the length of the field to slot into an empty net at 95' as Neuer gambled upfield. Germany, the reigning World Cup champions, failed to escape the group stage for the first time since 1938.
Italy & England Exit Together
2014 BrazilGroup D
Italy vs Uruguay0–1
Costa Rica vs England0–0
Suárez bit Chiellini, scored the winner, and sent Italy home. Simultaneously, England's draw with Costa Rica completed a historic double elimination of two of football's most storied nations on the same afternoon. Costa Rica — 500/1 pre-tournament — topped the group.
Donovan's 91st-Minute Miracle
2010 S. AfricaGroup C
USA vs Algeria1–0
England vs Slovenia1–0
Scoreless at 90 minutes, the USA were heading home. Slovenia were already celebrating qualification in the other stadium. Then Landon Donovan scored in the 91st minute off a Tim Howard rebound. In an instant: USA through, Slovenia eliminated. Still the most-watched moment in U.S. soccer history.
Rojo Saves Messi's Tournament
2018 RussiaGroup D
Nigeria vs Argentina1–2
Iceland vs Croatia1–2
Argentina were drawing 1–1 and heading home — until Marcos Rojo volleyed in at 86'. At nearly the same minute, Perišić's late strike sent Iceland packing too. Two 85'+ goals on two pitches rescued Messi's World Cup.
Six Goals, Ten Minutes, Two Pitches
2014 BrazilGroup A
Brazil vs Cameroon4–1
Croatia vs Mexico1–3
Neymar bagged a brace and Brazil were cruising — meanwhile Mexico scored at 72', 75' and 82' on the other pitch. Six goals across two concurrent matches in barely ten minutes. Both hosts' and neighbors' nations exploded at different stadiums.
Group of Death Sends Favorites Home
2002 KOR/JPNGroup F
Sweden vs Argentina1–1
England vs Nigeria0–0
Pre-tournament favorites Argentina needed to beat Sweden AND for England to slip. Crespo's 88th-minute equalizer came as England were grinding out a goalless draw on the other pitch — the result that sent Batistuta, Verón and Crespo home.
Sirakov's 91st-Minute Dagger
1994 USAGroup D
Argentina vs Bulgaria0–2
Nigeria vs Greece2–0
Argentina were topping the group going into stoppage time. Then Nasko Sirakov's 91st-minute header — with Bulgaria playing the last 25 minutes a man down — flipped everything. Simultaneously, Amokachi's late goal for Nigeria cemented the upheaval. Argentina plummeted from 1st to 3rd in seconds.
Battle of Nuremberg · 4 Reds, 16 Yellows
2006 GermanyRound of 16
Portugal vs Netherlands1–0
Ghana vs Brazil0–3
Four red cards. Sixteen yellows. A World Cup record for a single match. Meanwhile, on the other R16 pitch, Brazil were dismantling Ghana with Ronaldo's record-breaking 15th WC goal. Two completely different flavors of drama, same window.
Hand of God + Goal of the Century
1986 MexicoQuarter-finals
Argentina vs England2–1
France vs Brazil1–1 (4–3 pen)
Maradona punched in the Hand of God at 51' and scored the Goal of the Century at 55' — four minutes apart. On the same QF day, France and Brazil went to penalties after 1–1. Two knockout shocks in one window.
Emotional Trigger Signals
Each signal has an emotional weight (0–100) and a base likelihood per match. The Proximity Engine blends both into a priority score — catching rare peak-drama moments (Red + Penalty) and high-volume pairs (Goal + Goal in the same 5 minutes).
Preset profile
Signal Library Adjust each signal's emotional weight
Top Concurrent Trigger Pairs Game 1 × Game 2
Peak Trigger Moment
Pairing Intensity Heatmap Hover any cell for the concurrent-event scenario
Low intensity
High intensity — fire the ad
Perfect Assets — Creative Briefs
Build a brief card for every high-priority concurrent-event pairing, then hand the deck to design and copy. Click a card to expand. Fastest realistic serve window is hours, not seconds — ad-ops and Meta approvals gate the turnaround.
0 cards
Deadlines & Milestones
8-week production timeline from Internal Kickoff to Launch. Red markers (★) flag critical-path checkpoints where approval is required before the next stage can start.
Internal
Kickoff
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
LAUNCH
Owners MFG WPP Genius YouTube
Week 1
Internal Kickoff
Internal Kickoff
MFG
Program start — internal alignment, scope lock, roles confirmed.
Week 2
Brief & R1 Mapping
Creative Briefing
MFGWPP
Hand off the creative brief deck and pair on the trigger strategy.
R1 Mapping Worksession
4/23
MFGGenius
First-round event-taxonomy mapping with Genius Sports — which signals fire which ads.
Week 3
R1 Concept Review
R1 Creative Concept Live Review
4/30
Milestone
MFGWPPYouTube
Critical checkpoint — WPP presents Round 1 creative concepts to YouTube for initial direction.
Week 4
Internal Revisions
Internal Creative Revisions
MFGWPP
Incorporate YouTube feedback; refine concepts ahead of R2 review.
Week 5
R2 Concept & Mapping
R2 Creative Concept Live Review
5/13
Milestone
MFGWPPYouTube
Second round of creative concepts presented for YouTube sign-off ahead of final production.
R2 Final Mapping Session
5/19
MFGGenius
Lock the signal→creative mapping with Genius Sports; finalize trigger conditions.
Week 6
Final Asset Approval
YouTube to Approve Final Assets
5/28
Milestone
YouTube
Final assets delivered and approved for trafficking.
Week 7
Q/A & Trafficking
Q/A + Trafficking
MFG
Final quality checks; creative trafficked to Meta, CTV, and other platforms. Expect 1–2 days of Meta approval lag.
Week 8
LAUNCH
Campaign Live
MFG
Triggers active across concurrent-match windows through the tournament.
Group Stage — Select Events Per Match
LIVE
🇦🇷 Argentina 1 – 0 Mexico 🇲🇽
Group A · 67'
FOX
LIVE
🇧🇷 Brazil 0 – 0 Germany 🇩🇪
Group B · 71'
FS1
Genius Sports Event Feed
Live
67'
Goal
Di María — Argentina vs Mexico
63'🟡
Yellow Card
Müller — Brazil vs Germany
58'🚩
Offside
Vinicius Jr. — Brazil vs Germany
Ad Delivery Preview
Proximity trigger fired — 2 major events detected. Ad served.
Select events in both matches to trigger the proximity engine.
FIFA World Cup 2026™
GROUP STAGE
LIVE NOW
2 matches currently in progress
Watch Live
YOU JUST MISSED
2 MOMENTS.
Watch both concurrent games at once with Multiview.
Watch Now →
LIVE
🇦🇷 ARG 1–0 MEX 🇲🇽
LIVE
🇧🇷 BRA 0–0 GER 🇩🇪
LIVE
🇫🇷 FRA 1–0 JPN 🇯🇵
+ More Live
YouTube TV Multiview
🔖🏠🔍📺
Continue Watching
LIVE
ARG vs MEX
Group A
LIVE
BRA vs GER
Group B
WC 2026
Highlights
Top Goals
Round 1
Pre-Match
Analysis
3:04
●●●WiFi🔋
Instagram
🔔✉️
fifawc26
neymar_jr
espnfc
mbappe
usmnt
fifawc26_es
fifaworldcup
Follow ···
Maradona lifting the 1986 FIFA World Cup trophy
❤️ 💬 ↗️ 🔖
312,481 likes
fifaworldcup The moment a legend became eternal. 🏆 #TBT #FIFAWorldCup #Argentina #Maradona
2 hours ago
youtubeTV
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📱

Trigger events to see the ad

⚡ Proximity Trigger · Live
You're watching
1 game.
2 are live.
Events just happened in the other game. Don't miss it.
LIVE
🇦🇷 ARG 1–0 MEX 🇲🇽
LIVE
🇧🇷 BRA 0–0 GER 🇩🇪
LIVE
🇫🇷 FRA 1–0 JPN 🇯🇵
+ More
Live Now
❤️ 💬 ↗️
Watch every moment live. Learn more
ESPN
espnfc
Follow ···
2010 FIFA World Cup Final - Netherlands
❤️ 💬 ↗️ 🔖
52,391 likes
espnfc 2010 World Cup Final. One of the greatest nights in football history. Where were you? 🇳🇱🆚🇪🇸 #WorldCup #TBT #ESPNFC
4 hours ago
🏠 🔍 🎬 👤
Powered by Genius Sports real-time data
📋 All Trigger Signals — Raw Feed Specification
Every event type emitted by the Genius Sports real-time feed. Source: Signals.csv · 38 rows